Michael Kai Michael Kai

Kesha’s Rainbow Ride

Kesha's Weird & Wonderful Rainbow Ride PRESENTED BY SIXTHMAN Key art for Kesha's Weird & Wonderful Rainbow Ride 1 & 2. These were created with input from Kesha's creative director Brian Roettinger to ensure that the art would align with the "Rainbow" and "High Road" album cycles for each respective event. Final deliverables for key… Read More

Slinkys & More

Ernie Ball Strings SLINKY  •  PARADIGM  •  COBALT  •  M-STEEL  •  FLATWOUND  •  SIGNATURE  •  UKELELE Various guitar strings campaigns created for Ernie Ball. The campaigns contain product-focused design, bold colors, and a memorable tagline. Final deliverables for each campaign typically include print files, email, social assets (stories, carousels, feed), website assets (homepage, PDP, ecom,… Read More

Polypro, Jacquard, etc.

Ernie Ball Straps JACQUARD  •  POLYPRO  •  CLOUD COMFORT Various guitar strap campaigns created for Ernie Ball. Final deliverables for each campaign typically include print files, email, social assets (stories, carousels, feed), website assets (homepage, PDP, ecom, forum), digital graphics (social assets, custom retail assets), and lifestyle photography collection. Services Key Art, Motion Graphics, Lifestyle… Read More

Ernie Ball Music Man

Ernie Ball Music Man ARTIST SIGNATURE INSTRUMENTS  •  ARTIST SERIES  INSTRUMENTS PRODUCT COLLABORATIONS  •  STANDARD MODELS Various campaigns created for Ernie Ball Music Man guitars and basses. The artists series campaigns include instruments for John Petrucci, Steve Lukather, Steve Morse, Tosin Abasi, Jason Richardson, Omar Rodríguez-López, James Valentine, Dustin Kensrue, John Myung, Mike Herrera, and… Read More

Gadgets For Guitar

Ernie Ball Accessories CABLES  •  SLIDES  •  PEGWINDERS  •  CAPOS  •  STRAP BLOCKS Various guitar accessory campaigns created for Ernie Ball. The campaigns contain product-focused designs, bold colors, and a memorable tagline. Final deliverables for each campaign typically include print files, email, social assets (stories, carousels, feed), website assets (homepage, PDP, ecom, forum), digital graphics… Read More

Outlaw Country Cruise

Outlaw Country Cruise PRODUCED BY SIXTHMAN & RENEGADE CIRCUS Key art for the Outlaw Country Cruise 2 - 6. The theme, setting, and main elements each year are based on the port cities for the event, with the accompanying logo designed by Louis Arzonico from Renegade Circus. Final deliverables for key art include layered poster… Read More

Impractical Jokers Cruise

Impractical Jokers Cruise PRESENTED BY SIXTHMAN Key art for truTV's Impractical Jokers Cruise 1 - 4. The art maintains the same DNA while evolving with different moods and textures with each year. Final deliverables for key art include layered poster file for production design, layered website design file, and branding kit with logos, fonts, color… Read More

Luke 4

Luke 4 ERNIE BALL MUSIC MAN x STEVE LUKATHER The Luke 4 celebrates 30 years of collaboration between Music Man and Steve Lukather. The guitar features a newly designed L4 logo, and the campaign required detailed on-site photo direction to capture the new specs and finishes. Four different versions of the key were created for… Read More

Player Gift Guide

The Player Gift Guide Ernie Ball Holiday Buyer's Guide Ernie Ball's annual holiday guide, dubbed "The Player Gift Guide", is an opportunity to collaborate with talented illustrators to showcase the irreverent nature of the brand. Spot illustrations are combined into eye-catching key art, which is then used to create a suite of assets for website,… Read More