Ernie Ball Music Man
ARTIST SIGNATURE INSTRUMENTS • ARTIST SERIES INSTRUMENTS
PRODUCT COLLABORATIONS • STANDARD MODELS
Various campaigns created for Ernie Ball Music Man guitars and basses. The artists series campaigns include instruments for John Petrucci, Steve Lukather, Steve Morse, Tosin Abasi, Jason Richardson, Omar Rodríguez-López, James Valentine, Dustin Kensrue, John Myung, Mike Herrera, and Rabea Massaad
Final deliverables for each campaign typically include print files, email, social assets (stories, carousels, feed), website assets (homepage, PDP, ecom, forum), digital graphics (social assets, custom retail assets), and lifestyle photography collection.