Luke 4

The Luke 4 celebrates 30 years of collaboration between Music Man and Steve Lukather. The guitar features a newly designed L4 logo, and the campaign required detailed on-site photo direction to capture the new specs and finishes. Four different versions of the key were created for the launch for retail only and direct sales, with the first version being used in Guitar World print ads.

Final deliverables include print files, email, social assets (stories, carousels, feed), website assets (homepage, PDP, ecom, forum), digital graphics (social assets, custom retail assets), and lifestyle photography collection.