Michael Kai Michael Kai

Slinkys & More

Ernie Ball Strings SLINKY  •  PARADIGM  •  COBALT  •  M-STEEL  •  FLATWOUND  •  SIGNATURE  •  UKELELE Various guitar strings campaigns created for Ernie Ball. The campaigns contain product-focused design, bold colors, and a memorable tagline. Final deliverables for each campaign typically include print files, email, social assets (stories, carousels, feed), website assets (homepage, PDP, ecom,… Read More

Polypro, Jacquard, etc.

Ernie Ball Straps JACQUARD  •  POLYPRO  •  CLOUD COMFORT Various guitar strap campaigns created for Ernie Ball. Final deliverables for each campaign typically include print files, email, social assets (stories, carousels, feed), website assets (homepage, PDP, ecom, forum), digital graphics (social assets, custom retail assets), and lifestyle photography collection. Services Key Art, Motion Graphics, Lifestyle… Read More

Gadgets For Guitar

Ernie Ball Accessories CABLES  •  SLIDES  •  PEGWINDERS  •  CAPOS  •  STRAP BLOCKS Various guitar accessory campaigns created for Ernie Ball. The campaigns contain product-focused designs, bold colors, and a memorable tagline. Final deliverables for each campaign typically include print files, email, social assets (stories, carousels, feed), website assets (homepage, PDP, ecom, forum), digital graphics… Read More

Kristofer Sampson

Kristofer Sampson SAMPSON SOUND  •  SAMPSON SATURDAYS  •  SAMPSON SIGHTS Producer/mixer/engineer Kristofer Sampson owns and operates Sampson Sound, a recording studio in East Atlanta. The studio logo features a rotated "S" in the negative space and the design visualizes the recording process ending with a completed vinyl record. Kristofer also produces the Sampson Saturdays web… Read More

Player Gift Guide

The Player Gift Guide Ernie Ball Holiday Buyer's Guide Ernie Ball's annual holiday guide, dubbed "The Player Gift Guide", is an opportunity to collaborate with talented illustrators to showcase the irreverent nature of the brand. Spot illustrations are combined into eye-catching key art, which is then used to create a suite of assets for website,… Read More